NEW DELHI: The Ayushman Bharat-Health and Wellness Centres now will be known as Ayushman Arogya Mandir, the Union health ministry has decided.
It has sent a letter to the states and Union Territories to implement the rebranding exercise.The states have also been asked to upload photographs of rebranded primary health facilities on the Ayushman Bharat-Healthand Wellness Centres (AB-HWC) portal.The rebranded AB-HWCs will also have a new tagline Arogyam Parmam Dhanam.The Centre in 2018 announced that 1.5 lakh HWCs would be created in the country by transforming existing sub health centres and primary health centres to deliver comprehensive primary health care and declared this as one of the two components of Ayushman Bharat.
It was decided the Centre would provide 60% of the funding and, in turn, states would follow its design manual.Till date, officials said, 1.61 lakh AB-HWCs have been made functional across the country which is higher than the initial target.
The AB-HWCs provide maternal and child healthcare services; first level care for emergencies and trauma, including free drugs and diagnostic services, among other things.